Location: Monona Terrace Community and Convention Center Lakeside Commons - Level 1 (John Nolen level) One John Nolen Drive Madison, WI 53703

  • Click here for directions.
  • Click here for Monona Terrace parking information. (Hourly on Friday; $5 Saturday)
  • Click here for downtown parking information.

Dates & Times: Friday, May 26 4-7 pm Saturday, May 27 9am-5pm

  • Packet Pick Up is closed after 5pm on Saturday.
  • We do not mail packets ahead of Race Weekends. We offer a Will Call Packet Pick Up

The Run Madtown Expo & Packet Pick Up is free and open to the public!

Runners receive:

  • Bib
  • Timing chip (on the back of your bib)
  • Safety pins
  • Participant shirt
  • Goody bag


  • Race changes or transfers
  • Official merchandise for purchase
  • Expo vendors


How to pick up your packet:

  • Check your bib # here with your First Name, Last Name and Date of Birth 
  • Bring your bib # and a valid ID
  • If you are not able to make it to the expo, someone else may pick up your packet for you with a copy of your drivers license (digital or paper).

Tip: If you prefer not to wait in line, try to avoid the open & latest hours of the expo.


If you are unable to attend the Run Madtown Expo & Packet Pick Up and do not have anyone who can pick up for you, you may register for a $30 Will Call Packet Pick Up (per participant) and we will have your packet waiting for you at our information tent 90 minutes prior to the start of the race.

Rules are as follows:

  • Available for the first 100 participants only.
  • Race Day Packet Pick Up will be only be available:
    • Twilight 5K/10K races: Saturday 6:30-7:30PM
    • Madtown Half: Sunday 5:30-6:30AM
  • Please note that if everyone comes at 6:30, you may be waiting in a line and miss the start of the race.
  • You must have your $30 paid and confirmed by race management by May 24, 2017.
  • You must pick up for yourself. No 3rd party pick ups.
  • Shirt sizes are not guaranteed.
  • Absolutely no race changes or transfers at Will Call.
  • No refunds if you decide to pick up your packet at the expo during regular hours.

You may add this option is available to your existing race registration by following the instructions here.


1. Download a QR Reader app
2. Stop by Expo & Packet Pick Up Friday or Saturday
3. Visit each Scanning Station
4. Submit your email address
5. Wait and win!

Prizes Available:
(1) Pair of Nike shoes from Fleet Feet Sports
(2) Medal Mode Display
(1) Wisconsin Beer Cap Map
(2) Madison Mini Marathon VIP Package
(1) The Ride Gear Package
(2) Madison Marathon Entry
(1) Pair of Activewear from Ndulge N Life Activewear
(1) Entry into any Race Day Events Race
(1) $100 Fleet Feet Sports Gift Certificate
(1) $100 VISA Gift Card

Entrants are entered to win any of the above prizes with each submission.  Each scan and submission counts as one entry.
Winners may only win one item and will be notified within 2 weeks.


Check back soon for the 2018 exhibitor application!