The 2021 Run Madtown presented by SSM Health is virtual this year, which means the Michelob Ultra Post-Race festivities can take place where ever you are! 


All 2021 Virtual Run Madtown participants will receive a certificate for FREE Michelob Ultra (redeemable at Dane County Festival Foods locations) to celebrate your race day victories!


Learn more about our 2021 virtual options here. 

Finish Line Map

More information coming soon!


Finish Line Amenities

  • Photo wall for your FREE digital race photos!
  • Awesome finisher medal for ALL participants (including kids!)
  • Festival Foods PR Bell (give it a ring if you break your personal record!)
  • Post-race bottled water from Festival Foods
  • Delicious locally catered finisher food
  • Medical support provided by SSM Health and Madison Emergency Physicians
  • Complimentary gear check
  • Find your name on the wrapped Lexus
  • Shirt Exchange


Michelob ULTRA Post-Race Party

Stay for awhile!  Join us after your big race and enjoy the following with your friends and family in the enhanced Party Zone:

  • One FREE Michelob ULTRA for each runner 21+
  • DJ 
  • T-Shirt Exchange tent (available here Sunday after 7:00am)
  • Conquer the Capital Challenge medal tent