2021 Run Madtown presented by SSM Health is going virtual

Like you, we are ready to return to in-person events, and with the distribution of COVID-19 vaccines underway, we are starting to see the light at the end of the tunnel. Although we are very optimistic that the end of the pandemic is in sight, a great deal of uncertainty remains.

Out of continued concern for the health and safety of all our race participants and the greater Madison community, the 2021 Run Madtown presented by SSM Health events will be held virtually. As a small non-profit dedicated to organizing events for the enjoyment and benefit of our entire community, at Madison Festivals, we feel it is our responsibility to mitigate the risk to you and others who might participate in an in-person race. We hope to be able to host world-class events for many years to come and to do that, we must make wise, albeit challenging, decisions now. We are confident that we will get through this together, and we cannot wait to celebrate with you at the finish line!

With the support of our partners at SSM Health, we are planning a unique virtual experience full of fun giveaways, promotions, and incentives to keep you running throughout the year!


Date: May 29 – June 6, 2021

Distances: 5K, 10K, Half Marathon, Marathon, Kids 2K
*NEW in 2021 we are offering a full marathon option!

How To:

Select which distance you’d like to participate in, receive your swag in the mail, and then choose your own route in your neighborhood, favorite park, or whatever safe location you choose and run the distance to complete your virtual event! Kids who register for the fun 2K will be able to design and color their own shirt! 

What You Get:

  • Premium soft-feel short-sleeve gender specific tech shirt (Kids 2K participants will receive a white t-shirt with markers to design/color themselves!)
  • Official finisher medal 
  • Race bib
  • Certificate for FREE Michelob Ultra (redeemable at Dane County Festival Foods locations)
  • Pre-race food coupons (redeemable at Festival Foods)
  • Invite only access to exclusive virtual trainings/classes 

Virtual Shipping:

All packets will be mailed to the shipping address provided while registering. Please note, packets can only be mailed to addresses in the United States. If you register by May 23, 2021 you can expect your packet to be shipped by May 24, 2021. If you’d like to update your address, please login to your RunSignup account and update your shipping address in your profile. 


*2020 Run Madtown participants that did not make a change to their registration by January 17th per instructions in their email, were automatically registered for the virtual event.