What to Expect

Date: Sunday, May 28, 2017
Start Time: 7:00am
Start Line/Finish Line: Capitol Square – Mifflin St. near Wisconsin Ave. intersection
Course Time Limit: 3.5 hours after last runner crosses the Start Line

Online registration is open now through Wednesday, May 24.

What You Get:

    • FREE runner tracking via RaceJoy powered by Murphy Desmond Lawyers
    • 1 complimentary Michelob ULTRA post-race(for those 21+)
    • Awesome finisher medal
    • Premium soft-feel short-sleeve tech shirt (gender-specific)
    • Start & Finish on Madison’s beautiful Capitol Square
    • Pace groups for all speeds lead by Fleet Feet Sports Madison & Sun Prairie
    • Michelob ULTRA Post-Race Party with live music
    • Delicious Panera finisher lunch sack served up with Sassy Cow chocolate milk provide
    • NEW THIS YEAR! $$$ Prize Money $$$
      • 1st-3rd place overall winners (male/female)
      • King/Queen of the Hill – 1st-3rd place fastest split (male/female)

Learn more about our prize purse here.

Course Map

Click here for a MapMyRun course. Please note that courses on MapMyRun are for elevation and turn-by-turn assistance - distances will not be exact.

Runner Instructions


We offer runner tracking and text alerts for family and friends who are spectating, as well as social media alerts for the runners themselves. More information on this is available here.


You can look up your bib # with your First Name/Last Name -OR- Email and Date of Birth here.


Monona Terrace Community and Convention Center
One John Nolen Dr, Madison, WI 53703

  • Click here for directions.
  • Click here for Monona Terrace parking information.
  • Click here for downtown parking information.

Dates & Times:

Friday, May 26 4-7pm
Saturday, May 27 9 am-5pm

The Run Madtown Expo & Packet Pick Up is free and open to the public!

Training Programs

Title Description Details
Force of Orange 10K & Half Marathon Group Training Program Fleet Feet Sports, Orange Shoe Personal Fitness and Nike are teaming up once again for our annual Force of Orange training program! All levels of running experience are welcome! This program is tailored to getting participants to the Run Madtown Events (Madtown Half and Twilight 10K)! Learn more

Registration Fees

Event Date Fee
Half Marathon May 27 - Jun 10 $40
Half Marathon Jun 11 - Oct 31 $55
Half Marathon Nov 1 - Dec 31 $65
Half Marathon Jan 1 - Jan 31 $70
Half Marathon Feb 1 - Feb 28 $75
Half Marathon Mar 1 - Mar 31 $80
Half Marathon Apr 1 - May 24 $85
Half Marathon Race Weekend $95

Register Now


Yes, you may transfer your registration to another person!


  • Online transfers must be COMPLETED by May 10 at 5:00pm CT.
  • Registrations after May 10 must be done on-site at our Expo & Packet Pick Up for a $25 fee.
    • The new registrant must pick up the old registrant's bib and shirt (with a copy of their photo ID), then bring these items to the Troubleshooting booth.  There we will register the new runner and issue a new bib.
    • Shirt exchanges may not be possible.


    Yes, you may change your race distance!

  • After May 10, please follow these instructions:
    • Pick up your original race bib and shirt.
    • Bring these items to Troubleshooting.
    • Pay either the $10 fee to switch to a shorter distance, or the difference in cost between your race and the longer distance.
    • Shirt exchanges may not be possible.