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RUN MADTOWN!

May 23 - 24, 2026 - Madison, Wisconsin

Rudy’s Rainbow Mile to Honor Beloved Community Member and Support LGBTQ+ Youth

Run Madtown’s new one-mile race celebrates community, inclusion and the life of a beloved supporter of Run Madtown. The race, officially named Rudy’s Rainbow Mile, will honor the late Rudy Rosbeck-Ledesma, a Run Madtown participant and friend of the Wisconsin running community.

Rudy’s Rainbow Mile also pays tribute to Rudy’s connection to the event through his spouse, T.J. Rosbeck-Ledesma AKA Harmony Breeze, who serves as the event finish line announcer.

Rudy’s Rainbow Mile will take place Saturday, May 23 at 6 p.m., beginning and ending on State Street, the same start and finish line used for all Run Madtown events.

Equity in Motion Scholarship, was created to remove financial obstacles that may prevent individuals from taking part in Run Madtown. Through the program, selected participants will receive full coverage of their race registration fees for the distance of their choice, allowing them to participate in race weekend without the burden of cost.

Community members who feel that Run Madtown would be meaningful to them but face financial barriers are encouraged to apply.

Looking to get your product in the hands of 3,500 healthy-minded, active athletes?

We’re looking for 3,500 sample-sized products to include in our finish line food area. It’s a great opportunity to:

Get your product directly into the hands of engaged consumers
Build brand awareness with a highly targeted audience
Be part of a memorable, feel-good moment (finish lines hit different)

Want to take it a step further? We also offer:

Onsite sampling opportunities during race weekend to connect directly with participants
Advertising in our Race Weekend Magazine, a go-to guide for participants leading up to and throughout the event

Fair warning, once runners find something they love at the finish line, they tend to become very loyal fans. We see it every year. To learn more please email Beth@runmadtown.com

THRIVE 365

Wellness looks different for everyone. It’s not linear, it’s not perfect, and it doesn’t have to be all-or-nothing. That’s why we’re launching THRIVE 365, free monthly wellness challenges. Join for one month or all year. No pressure. No competition. Just support, resources, and community.

We’re kicking things off this month with Stepping Into the New Year, a step challenge to help you build momentum – your way. Here’s to progress, grace, and a year where we all thrive. Join us