Finish Line Map

Finish Line Amenities

  • Photo wall for your FREE digital race photos!
  • Awesome finisher medal for ALL participants (including kids!)
  • Ring the PR bell if you beat your best time
  • Bottled water donated by Festival Foods
  • Chocolate milk provided by Wisconsin Milk Marketing Board (Kids Race and Madtown Half)
  • Delicious Rocky Rococo's Pizza (Twilight) and Panera lunch sack (Madtown Half)
  • Medical support provided UW Health Sports Medicine


Michelob ULTRA Post-Race Party

Stay for awhile!  Join us after your big race and enjoy the following with your friends and family in the Michelob ULTRA Party Zone:

  • Complimentary Michelob ULTRA (1 per runner age 21+)
  • Live music from Prognosis Negative (Sunday 8:30-11:30am)
  • Timing results tent
  • Official race merchandise for sale
  • Complimentary Gear Check
  • Find your name on the Name Wall!